Energy suppliers are established to mitigate energy price fluctuations and to offer products tailored to consumer needs. There are entities dedicated to power generation (like nuclear, solar, and gas). Then we have "Suppliers." These Suppliers purchase energy from generation companies and strategically offer it either directly to consumers or to utilities. These Suppliers can also be known as wholesalers, Retail Energy Providers (REPs), or Alternative Retail Energy Suppliers (ARES).